Complete website turnaround
CUSTOMER CASE STUDY
South Wales Renewables: From a Broken Website to New Enquiries in Just Seven Business Days
A complete website redesign and rebuild for a South Wales renewable heating and plumbing business, delivered with minimal input required from the customer.
Rebuilt from the ground up
Custom interactive calculator
First enquiry on launch day
THE STARTING POINT
A Website That Was Holding the Business Back
South Wales Renewables came to Toolbelt Websites following a frustrating experience with their previous website provider.
Their existing website suffered from broken functionality, spelling mistakes, formatting problems, unreliable plugins and a poor mobile experience.
It wasn't presenting the business professionally. According to the customer, it hadn't generated a website enquiry for around eight months.
Following problems with their previous provider, the website had also been taken offline.
South Wales Renewables needed to regain control quickly, but rather than simply putting the old website back together, we saw an opportunity to build something substantially better.
BEFORE AND AFTER
The Difference Was Night and Day
A complete redesign replaced the broken, poorly formatted website with a cleaner, faster and fully responsive experience.
THE CHALLENGE
What We Were Up Against
The problems went considerably further than simply needing a more modern design.
Broken or unreliable plugins
Poor mobile responsiveness
Spelling and grammatical errors
Inconsistent line breaks and formatting
Weak navigation
Outdated imagery
Inconsistent visual design
Functionality that did not always load correctly
Poor overall user experience
No website enquiries for approximately eight months
There was little benefit in continuing to patch the existing website.
We therefore recommended rebuilding it properly from the ground up.
OUR APPROACH
Taking the Work Away From the Customer
One of the biggest requirements wasn't actually technical.
South Wales Renewables needed the website sorted without being dragged into weeks of meetings, questionnaires and content preparation.
They already had a business to run.
Instead of asking the customer to start again and provide everything from scratch, we used their existing website and business information as our starting point. We reviewed what was worth keeping, removed what wasn't, reorganised the information, sourced and replaced imagery, corrected the content and built an entirely new website around the business.
STRUCTURE AND USABILITY
Clearer Navigation and Service Structure
We completely reorganised the website navigation to make it easier for potential customers to understand the services available and reach the information they need.
South Wales Renewables provides several different heating, renewable energy and plumbing services, so visitors needed to be able to understand what the company offers immediately and reach the relevant service quickly.
The new structure gives customers clearer routes into the services that matter to them rather than forcing them through an awkward or confusing website hierarchy.
RESPONSIVE BY DESIGN
Built Properly for Mobile
The previous website provided a poor experience on smaller screens.
The replacement was designed to work properly across mobile phones, tablets and desktop computers.
Navigation, layouts, images, typography and calls to action now adapt naturally to different screen sizes rather than simply shrinking the desktop website.
For a trades business, this matters because prospective customers will frequently search for local heating and plumbing services directly from their phone. This same mobile first approach forms part of how we build our websites for plumbers, heating engineers and other trade businesses.
CONTENT AND PRESENTATION
Better Content.Better Presentation.
The existing website contained spelling mistakes, awkward formatting and inconsistent content.
We reviewed and restructured the information, corrected errors and improved the way services were presented across the website.
The aim wasn't to fill pages with unnecessary marketing copy.
It was to make the website clearer, easier to understand and more useful to somebody considering South Wales Renewables for a project.
USEFUL FUNCTIONALITY
More Than a Digital Brochure
A bespoke boiler calculator gives potential customers another way to engage with the business.
We created a new interactive boiler calculator to help potential customers explore their heating requirements.
Rather than simply listing boiler services, the calculator gives visitors something useful to interact with and helps guide them towards the right heating solution.
This is an important distinction.
A good trades website shouldn't simply exist.
It should help customers understand the service, build confidence and make it easier for them to take the next step.
TURNAROUND
From Offline to Live in Seven Business Days
South Wales Renewables needed the situation resolved quickly.
From starting the rebuild to putting the completed website live, the entire project was turned around within seven business days.
Website designDevelopmentContent restructuring
Image replacementNavigation redesignMobile optimisation
Boiler calculatorTestingLaunch
Speed mattered, but not at the expense of quality.
The objective was to remove as much work as possible from the customer while still delivering something we were happy to put the Toolbelt Websites name behind.
EARLY RESULT
The New Website Started Working Immediately
The most encouraging result came on launch day. South Wales Renewables received a new customer enquiry through the website on the same day it went live.
According to the customer, that hadn't happened during the previous eight months with their former website management company.
We don't believe in pretending that one enquiry represents a complete long term performance picture. But after eight months without an enquiry, receiving one immediately after launch was a very positive start.
Without a website enquiry previously
First enquiry through the new website
Complete website turnaround
CUSTOMER FEEDBACK
What South Wales Renewables Said
“I couldn’t recommend Toolbelt Websites enough!
We found Toolbelt Websites after a really poor experience with our previous website provider, who took our site offline and wanted to charge us over the odds. Toolbelt Websites stepped in, helped us regain control of everything, rebuilt the website to a much better standard and got us back online incredibly quickly!
“The difference has been night and day.”From the off the website immediately works better, the service and help provided has been outstanding and at a fraction of what we were previously being quoted!
The day it went live we had someone enquire through our website, something that had not happened in the previous 8 months of being with the other web management company.
You can also tell the website has been built by real people and not AI Generated which is what we experienced before.
Genuinely one of the best decisions we’ve made for the business. If you’re in the trades and need someone to sort your website properly, definitely give Toolbelt Websites a shout!”
“You can also tell the website has been built by real people and not AI Generated.”
HUMAN DESIGNED
DESIGNED AND BUILT BY PEOPLE.NOT ROBOTS!
That feedback matters to us because it reflects exactly how we approach our websites.
Toolbelt Websites does not use AI to generate or design customer websites. Every site is designed and built by people, with decisions made around the individual business, its services and the customers it needs to reach.
We consider the structure, navigation, imagery, content, calls to action and functionality as part of each individual project.
We don’t generate a generic website and ask the business to fit around it. We build the website around the business.
That is why every Toolbelt Websites project should feel like it was created specifically for the company behind it... because it was.
PROJECT SUMMARY
A Website That Now Matches the Business Behind It
South Wales Renewables already had the expertise and services. What they lacked was a website that represented the business properly.
Within seven business days, Toolbelt Websites replaced an unreliable and poorly performing website with a bespoke responsive site designed around the company and its customers. The business regained control of its website, the mobile experience was transformed, the content and navigation were improved and new functionality was introduced.
Crucially, the customer had very little work to do during the process. The finished website then generated an enquiry on its first day live.
That's ultimately what a business website should be doing.Helping turn visitors into enquiries.
YOUR WEBSITE NEXT
Is Your Website Letting Your Business Down?
Broken pages. Poor mobile performance. Outdated design. No enquiries.
You don't have to put up with a website that isn't doing its job.
Toolbelt Websites builds professional websites specifically for trades businesses, without the agency complexity and without the generic feel of a mass produced template.