Reviews help customers choose
When somebody needs a plumber, electrician or roofer, they often compare ratings, recent feedback and how businesses respond to customers. Genuine reviews give people evidence of previous customer experiences.
Reviews can contribute to local visibility
Google says local results are mainly based on relevance, distance and prominence, and that review count and review scores can contribute to local ranking. Reviews are one signal among many; they do not guarantee a top position.
How should I ask for reviews?
Encourage genuine customers to leave honest feedback after real work. Do not create fake reviews, pay for fabricated feedback or ask people who were not customers to review the business.
Should I respond to reviews?
Professional responses can show customers that the business values feedback. Keep replies factual and respectful, including when a review is critical.
Keep the wider profile accurate
Reviews work best alongside an accurate Google Business Profile with current business details, services, hours and photos where appropriate.
Official Google resource
Google provides current guidance on this topic. Use the official documentation as the authoritative reference if its products or search guidance change.
Last updated: 9 September 2026