Ways to show wider coverage
You can make service areas clear across relevant pages, create useful location pages for genuinely important areas, and keep your Google Business Profile service-area information accurate where applicable.
Do location pages need unique value?
Yes. A useful location page should have a reason to exist beyond changing the town name. Avoid producing dozens of near-identical pages with the same text.
Do I need offices in every town?
No, and you should never pretend that you do. Do not create fake addresses or virtual locations purely to influence rankings.
How many locations should I target?
There is no magic number. Focus on areas the business genuinely serves and where there is enough commercial importance and useful information to justify targeting. See What are service-area pages?.
Official Google resource
Google provides current guidance on this topic. Use the official documentation as the authoritative reference if its products or search guidance change.
Last updated: 9 September 2026