The better the source information, the more accurately a new website can represent the business. That does not mean onboarding should feel like a writing assignment. Short, rough answers are useful if they tell us something real.
Start with the facts
During onboarding, provide the core information that a customer would reasonably need to understand and contact the business. Depending on your setup, that can include:
- business name and contact details;
- business address, where it is relevant and should appear publicly;
- the services you provide;
- the towns, areas or regions you genuinely serve;
- important opening hours or availability information;
- company registration details where they need to appear publicly;
- memberships, accreditations or certifications you want shown;
- testimonials or reviews you have permission to use; and
- anything customers frequently ask that the website should explain.
If there is something you definitely want included, tell us. It is much easier to make a good decision around a known requirement than to discover it at the final review.
Branding and photographs
If you have a logo, established brand colours, vehicle branding, team photographs or project photography, provide the best versions you have. High-quality genuine project images are particularly useful because they can show real workmanship.
Authentic does not automatically mean suitable, though. A dark, blurry or cluttered photograph can weaken an otherwise professional website. Where supplied imagery is not strong enough, Toolbelt Websites may recommend using suitable licensed stock photography rather than forcing a poor image into the design. Stock imagery should never be presented as though it shows your own completed work.
For more detail, see Should I use stock photographs or my own images on my website?
Existing website, domain and hosting
If you already have a website, include its address. Also tell us whether you already own the domain and, where relevant, what you know about the current hosting and business email setup.
You do not need to understand the technical difference between all of those services. The useful thing is to tell us what exists and provide access or provider information when it is genuinely required. See How do I find out who manages my domain? and How do I find out who hosts my website? if you are unsure.
Do I need finished website copy?
No. Existing brochures, old website text, service lists, rough notes and simple explanations are all useful source material. Toolbelt Websites can turn that information into clearer, professionally structured website content.
See Do I need to write all the content for my website?
What if I do not have everything yet?
Provide as much as you reasonably can. If a logo, photograph or other important item is still being prepared, tell us rather than leaving the situation unexplained. That helps us plan the build and identify whether a temporary or alternative solution is sensible.
If you need to send more material after onboarding, see How do I send additional images, files or information to Toolbelt Websites?
Facts Toolbelt Websites cannot invent
Toolbelt Websites can improve wording and structure, but we cannot responsibly invent factual business information. You remain the best source for matters such as prices, qualifications, guarantees, memberships, years of experience, service availability, addresses and claims about the work you perform.
If a fact matters to a customer's decision, make sure it is accurate before the website goes live.
Last updated: 9 September 2026