Help Centre category
Website Advice
Practical, opinionated and evidence-led advice to help business owners make better decisions about their website and online presence.
Published guides
10 guides available
01Can I rely on Facebook, Instagram or Google Business Profile instead of having a website?Should a business rely on Facebook, Instagram or Google Business Profile instead of a website? Understand the strengths, limits and best role of each.02Should I show prices on my website?A balanced guide to website pricing: when fixed prices help, when they mislead, and how ranges, starting prices and quote requests can work better.03How can I spot low-quality AI-generated website content?Learn how to judge low-quality AI-assisted website content without anti-AI myths, unreliable detector claims or inaccurate statements about Google Search.04Why can copy-and-paste location pages harm your SEO?Learn when location pages become risky for SEO, how Google describes doorway and scaled content abuse, and what useful local pages should do instead.05Should I use stock photographs or my own images on my website?Compare stock photography with real business images, including authenticity, project evidence, appropriate uses for stock and basic image-rights considerations.06Why does image format matter on a website?Understand WebP, JPEG, PNG, SVG and AVIF, why dimensions and compression matter, and how image optimisation helps visually rich websites stay efficient.0720 Website Estimate Calculator Platforms Compared for 2026Compare 20 website estimate calculator platforms and their prices, plus an alternative that includes a custom calculator with your website package.08How Much Is Checkatrade Per Month and Is It Worth It for Tradespeople in 2026?See current Checkatrade membership prices and use our free calculator to work out your cost per enquiry, cost per job and estimated return.09Why Is My Trades Website Getting Visitors but No Enquiries?Trades website getting visitors but no enquiries? Find problems with traffic quality, trust, mobile usability and contact forms.10The AI Efficiency Trap: Are You Automating Costs or Automating Away Customer Value?What Rory Sutherland's Doorman Fallacy can teach businesses about AI, automation and the customer experience.