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Google & SEO

What is Google Search Console?

Google Search Console is a free Google service that helps website owners understand and troubleshoot how their website appears in Google Search.

What can Search Console show?

Search Console can show search queries, clicks, impressions, page indexing information, sitemaps, URL inspection data and certain crawling or search-related issues.

Is Search Console required to appear on Google?

No. Google can discover and index websites without Search Console. Search Console is a monitoring and troubleshooting tool; it does not give a website permission to appear and does not guarantee indexing or rankings.

Search Console is not Google Analytics

Search Console focuses on Google Search visibility and indexing. Google Analytics focuses on activity after people arrive on the website.

Why is it useful?

It gives website owners a direct source of information from Google about search performance and indexing. It can also be used to submit sitemaps and inspect important URLs when troubleshooting discovery or indexing.

Official Google resource

Google provides current guidance on this topic. Use the official documentation as the authoritative reference if its products or search guidance change.

Open Google Search Console ↗

View Google's Search Console overview guidance ↗

Last updated: 9 September 2026