Mark Evans

Throughout his career, Mark has worked with global brands including Pizza Hut, Starbucks, Etihad Airways and Honeywell, giving him experience of how established organisations approach marketing, customer experience and digital communications.

He holds an MSc in Marketing and combines that commercial marketing background with hands on experience in website design, development, search engine optimisation and online advertising.

At Toolbelt Websites, Mark leads website technology, development, SEO and digital strategy. Much of his work focuses on translating what can often be an unnecessarily complicated digital industry into practical solutions for tradespeople and small businesses.

His approach to websites goes beyond visual design. He looks at how a site is structured, how customers use it, how clearly services are communicated, how effectively it generates enquiries and whether search engines can properly understand the business behind it.

Mark also develops and tests many of the systems and tools used by Toolbelt Websites, with a particular interest in website performance, technical SEO, local search, automation and creating more efficient ways for small businesses to manage their online presence.

For the Toolbelt Websites Website Advice section, Mark writes primarily about website strategy, SEO, digital marketing, website performance, online visibility and the practical technology behind modern business websites.