The prototype stage gives you a real website to review without disturbing an existing live website. It is much easier to judge the wording, layout and customer journey when you can see the pieces working together.
The website is built privately
Toolbelt Websites builds the new site in a private prototype stage. If you already have a live website, it would normally stay in place while the replacement is being prepared.
See Can my existing website stay live during a rebuild?
You receive a review link
When the prototype is ready, Toolbelt Websites sends you a private link so you can review the website before launch. Look through the site on more than one device if practical, and read it as a customer would rather than only checking the homepage.
What should you check?
Pay particular attention to facts that Toolbelt Websites cannot independently verify, including:
- telephone numbers and email addresses;
- prices or starting prices;
- services and service descriptions;
- addresses and opening hours;
- memberships and accreditations;
- warranties, guarantees or other business claims; and
- names, spellings and factual information about the team or company.
Also tell us if an image is wrong, a service is missing or a genuine customer-facing point has been misunderstood.
How to give useful feedback
Gather your comments together rather than sending a long sequence of separate messages while you are still reviewing. Identify the page and section, explain what needs changing and provide replacement wording or imagery where you have something specific in mind.
Clear feedback is faster to action and reduces the risk of two comments contradicting one another.
The normal revision round
Toolbelt Websites normally provides one round of final revisions as part of the initial build process. That round is intended to capture genuine corrections and reasonable final changes before launch.
It works best when the prototype has been reviewed properly and the requested changes are consolidated into one clear set.
Feedback and professional design decisions
Feedback is welcome, but the website has also been designed using professional web-design, user-experience and conversion principles. Not every personal preference necessarily improves the customer experience.
For example, increasing every heading, adding several competing buttons or filling empty space simply because it exists can make a page harder to use. If Toolbelt Websites recommends keeping a particular design decision, we will explain the reasoning rather than treating the website as decoration by committee.
The aim is not to ignore customer input. It is to combine your knowledge of the business with professional judgement about how the website should communicate and work.
What happens next?
Once the agreed revisions are complete and the website is approved, Toolbelt Websites prepares it for launch. The Website Launch section explains the next stage, including downtime expectations and post-launch checks.
Last updated: 9 September 2026